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2024 CAMPAIGN
 

WE CELEBRATED OUR LAUNCH WITH MILAN-BASED AGENCY "BEYOND ARTISTS" TO CREATE A BOLD CAMPAIGN REFLECTING VALUES OF INNOVATION, DESIGN, AND FASHION.

THE 2024 CAMPAIGN PORTRAYS A STRONG, INDEPENDENT WOMAN IN MINIMALIST FASHION, NAVIGATING URBAN RAIN WITH OUR ARTIFACTS.

OUR VISUALS AND AD CLIP CAPTURE THIS SPIRIT, HIGHLIGHTING OUR BRAND’S POTENTIAL IN CONTEMPORARY LIVING AT THE INTERSECTION OF FASHION AND MOBILITY.

In this black and white photograph, a sleek bicycle is elegantly displayed within a photo studio environment. The bicycle, characterized by its modern design and streamlined frame, is positioned prominently against a neutral backdrop. Soft lights are strategically placed around the studio, casting gentle illumination that highlights the contours and reflective surfaces of the bike. Through the studio windows, visible in the background, soft rays of sunset light filter into the space, adding a warm and atmospheric glow to the scene. These sunset rays create a subtle interplay of light and shadow, enhancing the visual appeal and depth of the image. The composition is balanced and meticulously framed, capturing the essence of the bicycle's design and the artistic play of light within the controlled studio setting. This image evokes a sense of sophistication and timeless elegance, showcasing the bicycle as both a functional object and a work of art.


DEFINING STYLE. CREATING DESIRE.
 

WE ANTICIPATE A WORLD WHERE SUSTAINABILITY AND MODERN DESIGN MERGE SEAMLESSLY.

CHAMPIONING SOCIAL CHANGE.

ONE HUMANITY, BEYOND DIFFERENCES.

FOR A BOUNDLESS TOMORROW.

©CSJT-2024

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