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MILANO, ITALY

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Brand—Ethos

DEFINING STYLE. CREATING DESIRE

WE ANTICIPATE A WORLD WHERE SUSTAINABILITY AND MODERN DESIGN MERGE SEAMLESSLY.

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CHAMPIONING SOCIAL CHANGE.

ONE HUMANITY. BEYOND DIFFERENCES.

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FOR A BOUNDLESS TOMORROW.

A TALE OF PASSION AND CRAFTSMANSHIP
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OUR STORY BEGAN WHEN OUR FOUNDER (STEFANO ZELLNER) DISCOVERED AN ABANDONED BICYCLE AND SAW THE POTENTIAL TO TRANSFORM IT.
WITH A PASSION FOR DESIGN AND INNOVATION, HE TURNED HIS FATHER'S GARAGE BY THE SCENIC VARESE LAKE IN NORTHERN ITALY INTO A WORKSHOP, LAYING THE FOUNDATION FOR OUR BRAND.

OVER THE YEARS, OUR TEAM HAS HONED A DISTINCTIVE STYLE AND EMBRACED A SHARED MISSION: TO DESIGN PRODUCTS THAT ARE NOT ONLY FASHIONABLE, INNOVATIVE, AND UNIQUE BUT ALSO CRAFTED WITH METICULOUS ATTENTION TO DETAIL.

WE BELIEVE IN PUSHING THE BOUNDARIES OF CREATIVITY, ENSURING THAT EACH PIECE WE CREATE REFLECTS OUR PASSION FOR EXCELLENCE. OUR JOURNEY IS DRIVEN BY A RELENTLESS PURSUIT OF QUALITY AND ORIGINALITY, MAKING EVERY PRODUCT A TESTAMENT TO OUR VISION AND CRAFTSMANSHIP.

Our mission has always been and always will be to come up with innovative designs, create and give birth to the most stylish, sustainable and safe way of moving for the human being inside and outside of big urban centres.

But there's more than just words.
 
When we talk about sustainability we mean it.

We are all living in complex times nowadays. Times where the vision towards a better tomorrow gets blurred by what is happening around us. Times where the need of changing your lifestyle and habits in favour of the environment is no longer an option.  

Our commitment is constant and we will not settle now.

We have just started to shape our future and want you to participate in it.

The factories that operate around our company are located around the Lake Varese, north of Italy, surrounded by mesmerizing mountains, waterways and forests. Varese's region is mostly known for its strong network of family-owned companies that produce high quality products.


We decided to keep the majority of our suppliers integrated into this network of small factories that exist in perfect harmony with the natural surroundings. Not only to lower the overall carbon footprint of logistics operations but because we strongly believe that the best way to expand our business is to trust, learn and personally know all the figures involved within our world.

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SUSTAINABILITY
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BEYOND THE RIDE:
OUR JOURNEY TOWARD BECOMING A LIFESTYLE BRAND
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EFFECTIVE MONDAY, JULY 1ST, 2024, A STRATEGIC MERGER TRANSPIRED, CONSOLIDATING “SZ | BIKES” INTO A SINGULAR, FORWARD-LOOKING ENTITY: “CSJT // CE SOIR JE T’AIME.” THIS STRATEGIC MOVE AIMED TO ENHANCE YOUR EXPERIENCE WITH IMPROVED PRODUCTS, STREAMLINED OPERATIONS, AND EXPANDED OFFERINGS.

CE SOIR JE T’AIME REPRESENTS A VISION FOR A FUTURE WHERE STYLE, INNOVATION, AND SUSTAINABLE LIFESTYLE CONVERGE, POISED TO REDEFINE OUR COLLECTIVE NARRATIVE.
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AWARDS

  • 2024 // LOOP DESIGN AWARD // ALLURE

  • 2024 // DNA PARIS DESIGN AWARD // ALLURE

  • 2024 // C-IDEA DESIGN AWARD // ALLURE

  • 2020 // C-IDEA DESIGN AWARD // NOVA

  • 2020 // C-IDEA DESIGN AWARD // EQUILIBRIUM

  • 2019 // LONDON INTERNATIONAL // NOVA

  • 2017 // BIG SEE DESIGN AWARD // EQUILIBRIUM

  • 2017 // LONDON INTERNATIONAL // EQUILIBRIUM

  • 2016 // EUROPEAN PRODUCT DESIGN AWARD // EQUILIBRIUM

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