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THE STORY

A TALE OF PASSION AND CRAFTSMANSHIP


OUR STORY BEGAN WHEN OUR FOUNDER (STEFANO ZELLNER) DISCOVERED AN ABANDONED BICYCLE AND SAW THE POTENTIAL TO TRANSFORM IT. WITH A PASSION FOR DESIGN AND INNOVATION, HE TURNED HIS FATHER'S GARAGE BY THE SCENIC VARESE LAKE IN NORTHERN ITALY INTO A WORKSHOP, LAYING THE FOUNDATION FOR OUR BRAND.

OVER THE YEARS, OUR TEAM HAS HONED A DISTINCTIVE STYLE AND EMBRACED A SHARED MISSION: TO DESIGN PRODUCTS THAT ARE NOT ONLY FASHIONABLE, INNOVATIVE, AND UNIQUE BUT ALSO CRAFTED WITH METICULOUS ATTENTION TO DETAIL.

WE BELIEVE IN PUSHING THE BOUNDARIES OF CREATIVITY, ENSURING THAT EACH PIECE WE CREATE REFLECTS OUR PASSION FOR EXCELLENCE. OUR JOURNEY IS DRIVEN BY A RELENTLESS PURSUIT OF QUALITY AND ORIGINALITY, MAKING EVERY PRODUCT A TESTAMENT TO OUR VISION AND CRAFTSMANSHIP.

This image depicts a studio environment where two individuals are attentively observing a bicycle that is suspended from a photo studio umbrella rack. The bicycle is positioned prominently, its frame hanging securely from the rack, allowing for a clear view of its design details. The studio setting is characterized by controlled lighting, emphasizing the contours and features of the bicycle. The two observers, likely professionals or enthusiasts, stand beside the bicycle, engaged in examining its components or discussing its design. The atmosphere suggests a collaborative and focused environment, where the bicycle serves as a central subject of interest and study. The background of the studio is neutral, ensuring that the focus remains on the bicycle and the interaction between the individuals examining it. This setup provides an ideal environment for detailed inspection or photography of the bicycle's structure and design elements.
In this vibrant scene, a young girl exudes confidence and style as she rides a bicycle along a pathway in front of Fondazione Prada, a prominent museum and architectural landmark in Milan, Italy. Her attire consists of a striking total black outfit, emphasizing her bold and fashion-conscious sense of style. Against the backdrop of the Fondazione Prada building, characterized by its contemporary design and concrete facade, the girl's presence creates a captivating contrast. The lush green grass in the foreground adds a touch of natural beauty to the urban setting. The sunlight casts gentle shadows, enhancing the texture and depth of the scene. The girl's confident demeanor and fashionable attire contribute to a dynamic composition that blends modern urban architecture with personal expression. This image captures a moment of urban chic and cultural significance, showcasing both individual style and the iconic backdrop of Fondazione Prada in Milan.

SUSTAINABILITY

WHERE CREATIVITY MEETS CONSCIOUSNESS


WHEN WE TALK ABOUT SUSTAINABILITY WE MEAN IT. WE ARE ALL LIVING IN COMPLEX TIMES NOWADAYS. TIMES WHERE THE VISION TOWARDS A BETTER TOMORROW GETS BLURRED BY WHAT IS HAPPENING AROUND US. TIMES WHERE THE NEED OF CHANGING YOUR LIFESTYLE AND HABITS IN FAVOUR OF THE ENVIRONMENT IS NO LONGER AN OPTION.

THE FACTORIES WE COLLABORATE WITH ARE LOCATED AROUND THE LAKE VARESE, NORTH OF ITALY, SURROUNDED BY MESMERIZING MOUNTAINS, WATERWAYS AND FORESTS.

VARESE'S REGION IS MOSTLY KNOWN FOR ITS STRONG NETWORK OF FAMILY-OWNED COMPANIES THAT PRODUCE HIGH QUALITY PRODUCTS.

WE DECIDED TO KEEP THE MAJORITY OF OUR SUPPLIERS INTEGRATED INTO THIS NETWORK OF SMALL FACTORIES THAT EXIST IN PERFECT HARMONY WITH THE NATURAL SURROUNDINGS. NOT ONLY TO LOWER THE OVERALL CARBON FOOTPRINT OF OPERATIONS BUT BECAUSE WE STRONGLY BELIEVE THAT THE BEST WAY TO EXPAND OUR BUSINESS IS TO TRUST AND PERSONALLY KNOW ALL THE FIGURES INVOLVED WITHIN OUR WORLD.

UNFOLDING

BEYOND THE RIDE: OUR JOURNEY TO A LIFESTYLE BRAND


EFFECTIVE MONDAY, JULY 1ST, 2024, A STRATEGIC MERGER TRANSPIRED, CONSOLIDATING “SZ | BIKES” INTO A SINGULAR, FORWARD-LOOKING ENTITY: “CSJT // CE SOIR JE T’AIME.” THIS STRATEGIC MOVE AIMED TO ENHANCE YOUR EXPERIENCE WITH IMPROVED PRODUCTS, STREAMLINED OPERATIONS, AND EXPANDED OFFERINGS.

CE SOIR JE T’AIME REPRESENTS A VISION FOR A FUTURE WHERE STYLE, INNOVATION, AND SUSTAINABLE LIFESTYLE CONVERGE, POISED TO REDEFINE OUR COLLECTIVE NARRATIVE.

This black and white photograph focuses closely on the front side of a bicycle, capturing intricate details. The bicycle's frame is prominently displayed, showcasing its sleek and modern design elements. At the center of the handlebars, the "CE SOIR JE T'AIME" logo is clearly visible, adding a distinctive touch to the bike's aesthetics. The monochromatic tone of the image emphasizes the contrast and texture of the bicycle's components, highlighting the craftsmanship and attention to detail. The lighting is soft yet directional, enhancing the shadows and contours of the bicycle's frame and logo. This close-up view offers viewers a detailed look at the front side of the bicycle, emphasizing both its functional features and artistic design, encapsulated by the presence of the "CE SOIR JE T'AIME" logo as a focal point.

AWARDS

2017 // EPDA // EUROPEAN DESIGN AWARD

2018 // LICC // LONDON INTERNATIONAL CREATIVE COMPETITION

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2018 // C-IDEA AWARD

2020 // BIG SEE PRODUCT DESIGN AWARD

2021 // EPDA // EUROPEAN DESIGN AWARD

2024 // C-IDEA AWARD

2024 // DNA PARIS
 

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